In collaboration with Flaconi.de / Anzeige –

I am so thrilled to finally be sharing these images for the launch of the new Gucci Bloom with you. It is the first fragrance designed by Gucci’s creative director Alessandro Michele. With today’s contemporary woman in mind – ‘Bloom’ was born. Notes for this floral fragrance include jasmine, tuberose, orris and Rangoon creeper. If that doesn’t ring a bell than how about picturing a woman in an urban surrounding who somehow finds an idyllic garden in the heart of this concrete jungle. She enters the garden and finds herself in the middle of a flower parade. The contrast of this theme is also underscored with the purity of the vintage powder pink bottle and inside the flacon you find this blooming explosion.

For this project, I had the pleasure of working with Flaconi again. Together with talented (wedding photographer) Jennifer Becker, I already shoot this campaign last year. And the saying goes: Never change a winning team! So, of course I asked her again and look how unbelievable good the pictures turned out to be. We actually were a whole team of photographer, make-up artist, set stylist and well, me. I absolutelty loved it and could definitely get used to it :-)

And this fragrance is for sure my new favorite. Since wearing it, I was already addressed by couple of strangers telling me how good I smell. Isn’t that the nicest compliment?! If you know me than you know how obsessed I am with good scents. Fragrances have a very unique feature. Their are invisible, but yet present. They wrap yourself in a layer of emotions and memories.

Look 1:

Dress – Asos (Shop HERE)

Look 2:

Dress – iBlues Powder (Shop HERE)
Heels – Topshop (Shop HERE)

BIG THANKS TO MY TEAM:

Photographer – Jennifer Becker // Hair & Make-up – Marika Becker // Set Stylist – Simon Böstrow